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Read real-life success stories from the MSMEs that have benefitted from our CGC Developmental Programme™.
CGC Developmental Programme™
Acquire business financing and access new markets.
Advisory for Financing Access
Micro, Small and Medium Enterprises (MSMEs) face challenges in obtaining financing/loan from Financial Institutions (FI) due to lack or absence of financial records (bank statements or profit and loss statements). Besides weak financial literacy, MSMEs without collateral or poor credit track records may find it challenging to secure business financing.
Through the CGC Developmental Programme™, our Financial Advisory (FA) team assists MSMEs who are unable to obtain a financing/loan.The FA team conducts comprehensive review of loan / financing application by the MSMEs to identify the gaps and provide advice as well as coaching to improve their financial literacy and strengthen their eligibility for future applications.
The FA Team also advises on alternate financing options such as Peer-to-Peer (P2P) Financing companies for applications of loan/financing declined by the FI.
Our FA Team also refers MSMEs to the various capacity building agencies. These agencies are able to help build the MSMEs capabilities and improve their shortfalls.
The main objective of the FA Team is to increase the number of MSMEs obtaining financing/loan. The team broadens the options for MSMEs by collaborating with alternate financiers and capacity building agencies. The progress of MSMEs is consistently tracked and our FA team is constantly looking forward to help them in their entrepreneurial journey.
Roles of the Financial Advisory Team
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Conduct comprehensive review and diagnosis on unsuccessful applications by Micro, Small and Medium Enterprises (MSMEs) which includes failure in obtaining product match and/or rejection from Financial Institutions (FI).
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Provide financial advisory to:
- Improve MSMEs financial literacy on the importance of maintaining good financial record and repayment track record.
- Recommend alternate financiers such as Peer-to-Peer (P2P) Financing companies or Other Financing Agencies that may able to provide alternate financing to MSMEs.
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Provide business coaching to improve and rectify MSMEs' shortfalls and recommend them to Capacity Building partners on matters related to:
- Financial: bookkeeping, costing, budgeting, projections, cash flow
- Credit: common credit evaluation criteria
- Business: business model and business plans development
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Advisory for Market Access
CGC Market Access collaborates with Micro, Small and Medium Enterprises (MSMEs) to equip them with the right knowledge and skills for local and international market expansion via online and offline channels. The CGC Developmental Programme™ provides a two-pronged approach for interested MSMEs which include the Mentoring Workshops and Market Access Initiatives.
The Mentoring Workshop is a knowledge sharing session by subject matter experts on latest information and business trends. This is to assists MSMEs, keeping them abreast of new strategies and effective ways to do business. MSMEs learn tips for successful online sales and services, digital marketing, product certifications and Industrial Revolution 4.0.
Once the MSME is ready, CGC Developmental Programme™ opens up ways to new markets for them. Locally, we assist MSMEs to tap into hypermarkets and pharmacies, opening up opportunities for new sales distribution.
Internationally, we assist MSMEs by partnering with agencies like MATRADE, opening up wider opportunities for cross border markets. We enabled our MSMEs to participate in international trade exhibitions like the Canton Fair and the China ASEAN Expo (CAEXPO). CGC International BizMatch conducts customised business matching with our counterparts in the ASEAN region.
We customise specific and relevant coaching sessions on product packaging and even conduct sales pitch to buyers, helping our MSMEs with their gaps. Our advisory services assist MSMEs to meet the needed qualifications, certifications or criteria, ensuring smooth transition into the new markets.
Roles of Market Access Advisory Team
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Provide Advisory - Assess gaps of Micro, Small and Medium Enterprises (MSMEs) and recommend relevant knowledge and market access opportunities.
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Mentoring Workshops - Provide suitable knowledge sharing platform to enhance SMEs development.
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Market Access Initiatives - Facilitate growth of SMEs with suitable market access and intervention programme to enhance products and services.
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Our brand visibility has reached beyond Malaysia
Encik Hazwan (Marketing Director) of Cala Qisya Business Nature: Muslimah Clothing & Fragrance
We were introduced to the CGC Developmental Programme™ by a CGC officer before signing up to be listed for China-ASEAN Expo (CAEXPO) participation in Nanning. It was a great opportunity for MSMEs like us to test the international market. With constant guidance and support from the CGC Developmental Programme team, we are now a step ahead in terms of brand visibility even outside Malaysia. We are now appointing Brunei stockists after appointing some in Malaysia and Singapore. I can see a bright future for our brand.
We managed to expand our business and increase our revenue
Mohd Faiz Bin Suberi (Owner) of Elite Werks Sdn.Bhd. Business Nature: IT
We submitted our application through imSME but unfortunately based on our company’s condition at that point in time was not qualified to obtain approval from Financial Institutions (FI). Through the recommendation from the Financial Advisory (FA) Team we found out that beside FI, there are other options of alternate financiers like Peer-to-Peer (P2P) which provide legal financing to MSMEs like us. The FA Team recommended us to Fundaztic (a P2P company), our loan application and disbursement went through successfully.
CAEXPO 2018 would lead us to the international market
Tan Wey Kiat (Marketing Manager) of Tanjung Emas Trading Sdn. Bhd. Business Nature: Manufacturing
We had successfully applied for a loan from Agro Bank and had CGC as our guarantor, but our real breakthrough only happened when CGC Developmental Programme™ selected us to attend the 15th CAEXPO 2018. It was the big springboard that lead us to the international market. We had made contacts with producers from various countries, learned crucial lessons and gotten valuable feedbacks to improve our products. We are continuously improving our product quality (by acquiring HALAL or other certificates) as a step to get ourselves ready to go international soon.
Financial Advisory (FA)
Our FA team of experienced business financing advisors aim to assist MSMEs to have higher chances of obtaining financing/loan from participating financial institutions or alternate financiers (e.g. P2P companies). The Team conducts comprehensive reviews and diagnosis to identify gaps and improve MSMEs’ financial literacy. The FA team also recommends alternate financiers that are able to provide financing/loan to MSMEs.
FA Team supports both unsuccessful applications via imSME platform and through MyKNP.
Market Access
For MSMEs to be sustainable in the long run, it is vital for them to have market access. MSMEs require an effective plan to increase sales and revenue stream. Therefore, our Market Access programmes facilitates the growth of MSMEs in the local and international markets. MSMEs are assisted with products packaging, branding, certifications, etc.
CGC Market Access advisory consists Mentoring Workshops and Market Access Initiatives.
Mentoring Workshops assist MSMEs to understand and gain knowledge about market access and latest trends in digital marketing and sales.
Market Access Initiatives assist MSMEs to expand into new markets locally and internationally, both at e-market place and physical stores.